There is a significant economic prize attached to accelerating Pakistan’s digital transformation. AlphaBeta’s study (commissioned by Google) finds that digital technologies can unlock PKR9.7 trillion (USD 59.7 billion) worth of annual economic value in Pakistan by 2030.
Key messages from the research include: there is a significant economic prize attached to accelerating Pakistan’s digital transformation; there are three areas of action required for Pakistan to fully capture its digital opportunity; and through its programmes and products, Google is making contributions to Pakistan’s digital transformation journey and supports benefits to businesses, consumers, and the broader society.
